Most Agency Work Is Decision Friction

While building Nimbus we noticed something surprising: most agency time is not spent building things. It's spent clarifying requirements, making decisions, and aligning expectations.

What does the client actually want? Which approach do we take? How do we resolve conflicting feedback? These questions consume the bulk of project time. The actual construction—code, design, content—is often the smaller part.

Automation works best when it removes this friction by structuring decisions upfront. A good brief forces clarity before work begins. Checkpoints force alignment before the next phase. When decisions are explicit and bounded, both humans and agents can move faster.